Linked Production: A new music video.
Male Gaze - The male gaze is a theory made by Laura Mulvey, it refers to women being used in media forms to be objectified as sexual objects. This is due to, producers dressing female characters in provocative clothing and masses of make-up. I would use the male gaze to attract a wider male market in order to generate profits.
Post Feminism - This is when representation of females in the media has been challenged to attract a niche market due to it being unique. This would be used in the linked production to twist the narrative, so that it is not soo obvious when the audience is consuming the text.
Self Objectification - This is when a well established actor or artist uses their attributes to be sexually visulised for the male or female gaze.
Patriarchy - This is a male dominated society whereby; men are the ruling sex over women. Also, men have more authority over women, making there decisions count. I will want to use patriarchy in my text to show that men are still the controlling sex and so that the male backlash does not occur.
Narrative - A story line and structure of the text. A narrative will help to shape and explain something to the audience who consumes the text. This will be used in the linked production as there will be a story line which the music video will follow.
