Monday 23 November 2009

Media Guardian links to Critical Investigation

1) Survey reveals gender barrier stopping women reaching the top.

The male stranglehold on power in the upper echelons of British business is laid bare today in new research commissioned by the Observer. Women occupy just 34 of the 970 executive director positions at companies in the FTSE 350 index, according to a survey by the Co-operative Asset Management.
When it comes to non-executive director posts – which do not involve any management power – woman fare slightly better, but still occupy only 204 of the 1,772 jobs available.
In the most senior positions of all, women's representation is stuck in the single digits. Leaders such as Baroness Sarah Hogg, chair of venture capitalist 3i, and Dame Marjorie Scardino, chief executive of media group Pearson, remain in a tiny minority.
Only four chairmanships are held by women, equivalent to 1.3% of the total, and just nine women serve as chief executives, or 3%.
No fewer than 132 of the companies surveyed, including Barclays Bank and Royal Bank of Scotland, are men-only zones, without a single woman at board level.
Overall, female representation stands at just 8.8%, taking both non-executive and executive directorships into account. This feeble showing is despite the fact that more than nine out of 10 companies in the survey claim to have an equal opportunities policy.
Harriet Harman, Leader of the House of Commons and minister for women and equalities, this weekend asked for the full background to the research in order to consider its findings with the Department for Business.
"This is a very important piece of research," she said. "It shows how important it is for companies to have accountability on gender. A company in the grip of the old-boy network is never going to be successful in the modern world. If they can't see half the population as worthy of a say, then they are in the grip of structural prejudice. What does it say about a company that they have an all-male board? It is backward-looking and old-fashioned."
The Co-operative study suggested a yawning gap between most companies' public declarations of support for equal opportunities and their behaviour in practice. The report identified a "pinch point" for women – the level of senior positions at which their numbers begin to thin out. The researchers found that this "pinch point" frequently coincides with flexible working becoming less available.
Trish Lawrence of lobby group Opportunity Now said: "The majority of workplaces are designed around a mid-20th-century lifestyle, with an outdated approach to where, when and how work happens. Flexibility... should be a business imperative.
"The lack of women in senior positions may be attributed to the fact that women are much more likely than men to take a career break, and even more likely to take responsibility for child and elder care. We need to 'normalise' flexible working arrangements, encouraging more men to take advantage of these arrangements and sharing the caring responsibilities, while also enhancing their work-life balance."
The research also revealed that only a quarter of the companies in the survey mentioned that they offer flexible working, and those which provided details of the balance between men and women in their organisation were in a minority. Just over a third disclosed the gender split of their workforce, and a mere one in five gave details of the gender split in management.
Dr Ros Altmann, a former economic adviser to No 10 Downing Street, said: "I suspect many executives would be shocked to see these figures. It could be that they have not realised the extent of female under-representation."
Professor Alex Haslam of Exeter University, who has conducted extensive research into the boardroom barriers facing women, described the findings as alarming.
"They fit with a bigger picture in which it is clear that, despite a vaunted commitment to policies of equality and inclusiveness, women are still struggling to achieve recognition in the corporate world," he said.
"This is all the more alarming because a large body of data suggests that this change is needed urgently, not for cosmetic reasons but in order to realise the full potential of both leadership and industry."
Among the exceptions are media group Pearson, which came top in the survey with a female chief executive and finance director, as well as a diversity policy to help recruit and promote other under-represented groups. Support services company Mitie, in second place, also boasts women in its top two executive roles.
The Co-operative has pledged to start taking account of women's representation on boards when it assesses companies from an ethical, social and corporate governance perspective.
Altmann called on other big investors, including pension and insurance funds, to follow the Co-op's lead.
"In terms of ethical and socially responsible investing, the idea that most major UK companies have virtually no female executive board representation is an issue that investors should factor into their assessments of corporate responsibility," she said. "These large investors increasingly represent women clients, as women's wealth has substantially increased over the years."
John Reizenstein, managing director of the Co-operative Asset Management, said: "All businesses say they want the best leadership, but how do they know they've scoured the widest choice? Our study shows that while a few companies are reaping the rewards of 'equal opportunities', too many seek only to comply with the law."
Headhunters say that one major reason women do not reach the top is that male bosses often appoint people similar to themselves. Virginia Bottomley, the former Tory MP who chairsthe executive search agency Odgers Berndtson, said: "The majority of the population is female and the majority of those going to law and medical schools are female.
"It is inexplicable that women are not better represented at the highest levels of industry, commerce, finance and government. People often hire in their own image – I urge them to look out of the window rather than in the mirror."

By numbers
• There are 519 male MPs and 126 women.
• In 2002, the British Film Institute analysed UK productions from the previous two years. Out of 350 films, only eight were directed by women.
• Only 32% of students studying GCSE economics and 41% of those studying GCSE business are girls.
• In both the judiciary and police force, about 10% of senior roles are held by women.
• Women represent 45% of the UK working population, but just 19% of the IT workforce.

2) Forget shoes and men, this showed nailed out friendship.

I have never really understood why so many people felt personally affronted by Sex and the City. The 90s TV hit that charted sex columnist Carrie Bradshaw's navigation of life, love and the latest shoe styles in New York never claimed to be a documentary about contemporary women's lives. Inevitably though, the fictional portrayal of four unfathomably glamorous, sexually experimental and effortlessly successful Manhattan females rendered the series hugely influential, mainly because it was unlike anything else. But just because women are seldom seen on the small screen being hopeful, hilarious and horny all at once is not a good reason to levy the weight of feminist expectation against a single franchise. Still, the much anticipated release of the Sex and the City movie later this month prods those discomfits yet again.
At the risk of collapsing one Bradshaw metaphor into another, I always found the series charming, funny, good-looking and intelligent, rather like the perfect first date. I enjoyed following Carrie and her achingly archetypical friends - Charlotte (Upper East Side princess forced to redefine her sense of perfect when marriage and fertility go wrong); Miranda (fiercely independent lawyer not softened by motherhood); and Samantha (unrepentant fuck machine, latterly breast cancer survivor). I'm almost afraid to admit it lest it show me up as shallow, but the show did make me ask pertinent questions about my own life and those of my friends - and not solely because we were swithering over Manolo Blahnik designs.
Sex and the City was always two parts fantasy shaken with one part delicately skewered reality. So - no - hot, smart women do not only talk about men and shoes, Manhattan isn't always sunny, and newspaper columns aren't generally written, unresearched, in slinky vest tops (though actually, reader, you should see me now).
But this fantastical element was tolerated in exchange for the unprecedented honesty about other areas of women's experience that Sex and the City hauled into the mainstream. Most prominently, the series discussed the micro and macro of sexual relationships as they had never been before: when is it all right to fake an orgasm? Ought there to be cleanup etiquette for men giving head? How does maternal ambivalence affect a woman who is already pregnant?
Those gasp-out-loud episodes were embraced by women not only because they'd been there privately, but thanks to the context in which they were It's about the uncomfortably accurate presentation of women's relationships with each other. However the critics receive the new film, they ought to bear in mind that, for all the brunch chatter, this show has never been a story about men. Sex and the City was always, baseline, about us girls; about how women's friendships can be complicated and bitchy, but also meaningful, supportive and lasting.
I'm a firm believer that all our subsequent interactions are dictated by original familial connections, so it has always fascinated me that
Freud didn't bother to create an Oedipus-style template for women's relationships. It's an absence that Shere Hite notes in her latest report on women loving women, alongside the dearth of media representations of what are often the most important relationships in women's lives. Aside from the imported Desperate Housewives and the brilliant British-born Pulling, it's hard to think of popular art that takes women's friendships seriously.
Perhaps that's because we don't take them seriously ourselves. On the one hand we lionise relationships with other women - it's a given to crow about the super-fantasticness of one's friendships, and we're happy to admit how essential those relationships are in the scheme of our lives. Yet, day to day, we give those connections far less traction than they deserve. When was the last time you sat down with a female friend and asked: "Where is this relationship going?" Women analyse their interactions with men to the nth degree, while their profound connections with others of their gender go unexamined.
I'm sure it's partly to do with the way women's relationships are set up publicly. From an early age, girls are taught that they are in sexual competition with their peers. Nobody wants to be the loser in the race to couple up, and nobody wants to be deemed a lesbian. Later, women wind up being their own worst enemies, buying into a culture that sets them against one another: the singles versus the marrieds, the stay at homes versus the working mothers. We are told that we can only understand those who mimic our lifestyle choices. It's interesting that when Hite surveyed she found that, of all barriers to friendship, relationship status was the greatest. Single and partnered women were less likely to be close than those of a different class or race.
Sex and the City was seminal because it showed women's friendships according to a panoply of responses: anger, doubt, judgment and envy, as well as love. And it proposed basic needs - flu, a cricked neck, the plus one - as fulfilled by other women. It's not anti-men to acknowledge how females can sustain each other. But it is pro-women to suggest that we cease angsting at each other, especially about shoes

3) Leadin Ladies kept out of the limelight.

Female actors, especially those over 40, are still under-represented on TV, film and in theatre and when they do get a break it is often in a stereotypical role, a conference on the subject heard today.
Hundreds of women, from actors to directors to writers, gathered at the National Theatre to hear depressing ­statistics reeled off: 17% of playwrights are women; 38% of stage roles are for women; 35% of TV roles are for women; of the top 250 films last year only 9% were directed by women.
Speaker after speaker accused commissioners of either not considering older female actors for parts, or when they did, the parts were ­stereotypes of what a woman over 40 was thought to be.
However
, Hilary Salmon, executive producer of BBC drama, said there were reasons to be cheerful and pointed to the high number of women in commissioning roles at the main broadcasters. She said EastEnders had 23 regular female characters and 21 men and on Holby City it was 15 women to 10 men. She added: "If there are stereotypes then it is our fault."
The conference, called Vamps, Vixens and Feminists: The Elephant in the Room, was organised by the Sphinx Theatre Company, which was set up in 1973 as a professional feminist ensemble company, originally called Women's Theatre Group. Its artistic director, Sue Parrish, said she had been among those "pushing this stone uphill for 30 years". She added: "The opportunities presented by the 2007 equality legislation seem to have passed the arts community by."
The playwright Tanika Gupta recounted her experience of her play Sugar Mummies at the Royal Court, which had Lynda Bellingham as the lead aged 60 or so who travels as a sex tourist to Jamaica. In a meeting with Channel 4 about a TV adaptation "the first thing they asked was can you make your female characters younger, can you make them 29-30. I said no, that would totally defeat the object of what the play was about".
Tracy Brabin, who has been on the writing teams at Hollyoaks and wrote three series of Tracy Beaker, said men often dominated the writing teams of continuing drama. She urged women ­writers to "be more assertive, have more confidence, be true to your story and be angry".
The actor and director Janet Suzman rounded on the predominantly male critics who hold so much power in theatre. "It's a very, very male club. On the whole it's boys," she said. "And they look up at women characters on the stage for the spark of sex that's going to make their evening less tedious for them."
Among the supporters of the conference was Equity. The union's vice-president, Jean Rogers, urged people to sign their petition demanding that women are portrayed equally in TV and film drama.



Friday 20 November 2009

Media Guardian: Race and Religion Index

1) Rupert Murdoch doesn't think Barack Obama racist.

Rupert Murdoch has been forced to deny he believes Barack Obama is a racist, after appearing to back the controversial Fox News presenter Glenn Beck's comments about the US president.

The chairman and chief executive of News Corporation said in an interview earlier this week that Obama had made "a very racist comment" and that Beck's views were "right".

"He does not at all, for a minute, think the president is a racist," a News Corp spokesman told the US website Politico.

In the interview with Sky News Australia, Murdoch was asked about the views expressed by contributors to Fox News, including Beck's view that Obama was a racist.

"He [Obama] did make a very racist comment about blacks and whites and so on, which he said in his campaign he would be completely above," Murdoch said.

"That was something which perhaps should not have been said about the president but if you actually look at what he [Beck] was talking about, he was right."

Beck caused uproar in July when he described Obama had "a deep-seated hatred for white people or the white culture".

His remarks were made during a discussion of Obama's reaction to the arrest of Henry Louis Gates Jr, an African-American Harvard academic.

Murdoch also said in the interview he thought the Obama presidency was going "badly", citing the defection of independent voters in recent elections in Virginia and New Jersey.


2) Over 100 complaints over BBC's head of religion show.

The BBC has received 115 complaints over its appointment of the first Muslim to the role of head of religion and ethics.
Channel 4 executive Aaqil Ahmed was confirmed in the post on Monday, becoming only the second non-Christian – after agnostic Alan Bookbinder in 2001 – in the BBC's 87-year history to be appointed to the role.
It is understood the "vast majority" of the complaints are about Ahmed not being a Christian.
In a statement, the BBC said: "We have received complaints from our audience regarding our decision to appoint a non-Christian as the new head of religion and ethics.
"The BBC's commitment to religious broadcasting and to Christian broadcasting as the dominant part of that, is entirely secure. Aaqil Ahmed was appointed as he was the best candidate for this new role. It is BBC policy to recruit on the basis of experience and suitability to the post, not on the basis of faith or any other criteria.
"Aaqil has almost 10 years' experience in religious broadcasting – first at the BBC, where he was deputy editor for documentaries at BBC religion and more recently as head of religion and multicultural at Channel 4 where he was responsible for commissioning (among many other programmes) Christianity: A History, Rowan Williams Meets ... and the Bafta-winning Saving Africa's Witch Children.
"As the majority faith in the UK, Christians are and will remain the key audience for the BBC's religious television output."
Senior figures in the Church of England have previously raised concern about religious programming at the BBC, with the Archbishop of Canterbury, Dr Rowan Williams, last month reported to have told the director general, Mark Thompson, that the "Christian voice" was being sidelined.
The Bishop of Manchester, the Right Rev Nigel McCulloch, told the Guardian earlier this week: "Aaqil Ahmed comes to the post with a good reputation. At a time when the BBC's coverage of religion caused some disquiet, the Church of England will be watching how the future of religion and ethics develops."
Ahmed, who is commissioning editor for religion and multicultural programmes at Channel 4, will take up the new role of BBC head of religion and ethics and commissioning editor for TV religion.
The BBC has also appointed Christine Morgan as a new separate head of religion radio.

3) At television centre, protests, police and a union flag.

The first thing that visitors to BBC Television Centre today are likely to notice, ahead of Nick Griffin's controversial appearance on Question Time, is a union flag flying at full mast in front of the building – alongside another for Children in Need.
At lunchtime today, the scene outside the BBC's main broadcasting centre on Wood Lane, west London, was peaceful, with only around 40 protesters, police and journalists present, although several coachloads of anti-fascist activists are expected this afternoon.
Around a dozen people from the public service union Unite were gathered around a stall festooned with posters proclaiming "Stop the fascist BNP".
Union officials were also handing out leaflets with Griffin's face emblazoned on them. In bold pink and white colours, a slogan reads: "No plugs for nasty Nick … keep QT Nazi free."
Over the road outside White City tube station, four Socialist Worker Party members were manning a stand and greeting commuters with chants of "The BNP are racist Nazis... we don't want them on our TVs".
Victoria Derbyshire, the BBC Radio 5 Live presenter, was interviewing people outside the building and there were also about half a dozen TV cameras crews setting up their equipment. Across the road, an ITN satellite truck had just been told to move further away from TV Centre by the police.
One protester, Robert Forsythe, was holding a placard that read: "Shame on you BBC."
Forsythe, an artist and former musician, said: "I've come all the way from East Dulwich because I felt so strongly about this. The BBC trustees have made a terrible mistake. The BNP are not even a legal party."
He described the far right's resurgence in the guise of the BNP as "like a second bad dream". Forsythe said he was originally from Birmingham and had played with bands including UB40, who were active in anti-fascist campaigns in the 1980s such as Rock Against Racism.
Asked if he was worried that violence might flare up at TV Centre today when more demonstrators arrived, he replied: "If I didn't get my legs broken in the 80s I doubt I'll get them broken now."
At lunchtime there was only a small police presence – around four officers – patrolling the immediate area outside TV Centre on Wood Lane. One was overheard telling his colleagues that he had cancelled a trip to the gym and an evening at a bowling alley to be on duty.
There were also two security guards wearing brightly coloured fluorescent jackets and earpieces outside the BBC TV Centre reception, and crash barriers had been erected on either side of Wood Lane outside the building.
Things are expected to get livelier this afternoon, with Unite Against Fascism reportedly bringing 12 coaches of protesters to demonstrate about Griffin's appearance.
Tonight's edition of Question Time is due to be filmed at Television Centre later this afternoon.

Thursday 19 November 2009

On & Off Screen Representation

The on screen representation of a typical female in a teen movie is seen in many aspects. for instance; the on screen representation will be a distinctive females role follows Laura Mulveys thoery of 'Sexual Objects'. This can be identified with the propps that they will be given to wear throughout the production. The clothing that the female characterers will wear are normally provoctative whereby; they will satisfy the audience and the 'Male Gaze'.

What's more, the make-up that is used upon these characters is bodily powerful as the typical make-up that is used on a female are; appealing lips and glowy eyes. This goes against the positive represetation of female characters in teen movies as the make-up is generally used to seduce the audience and therefore; this becomes a negative representation.


However, the off screen representation of females in teen movies differs as it does not follow the stereo-typical views of 'Blonde Bimbos' etc. The off screen representation of females can be positive as they may not be seen as 'Sexual Objects' etc. Further, this goes in opposition to the negative representaion as females may do other activties such as; go to the gym, socalise and do other things that teenagers do.

The BBC will only survive by understanding its diverse consumers

A snail could crawl the entire length of the Great Wall of China in just slightly more time than the 200 years it will take for women to be equally represented in parliament. That was just one of a series of striking statistics from the Equality and Human Rights Commission in their Sex and Power report published last week.

It added that women hold just 11% of FTSE directorships, with the judiciary and others also strongly criticised. At the BBC, the figures are a bit better - almost 38% of all senior managers are women - but it does bring into sharp focus the challenge the whole media industry is facing to improve diversity among its workforce.

Tomorrow's Guardian Ethnic Media Summit is a chance to debate what is arguably our most pressing diversity issue - ensuring more talent from ethnic minority communities reaches the upper echelons of broadcasting. The growth particularly of young ethnic minority audiences, is soaring - way above the population average - making them a critical cultural and business challenge for everyone in our sector.

Things are definitely changing but still not quickly enough. The whole media industry needs to look afresh at what more can be done.

So why does a white, middle-aged bloke like me feel compelled to write about this? As the BBC's chief creative officer, overseeing our programme production made in-house, I believe passionately that only by drawing on the talents of every part of society can we best reflect the lives and concerns of our diverse audiences on screen.

We must do more and the BBC is certainly redoubling its efforts. And though ethnicity is very important, it is only one part of this story. We must also think in terms of age, disability, gender, social class and regional difference

That is why I think the historic changes to move a significant proportion of BBC network production out of London to places such as Glasgow or North West England over the next decade might be key to all this.

We will transfer large numbers of staff from London but we will also recruit many new faces - a once-in-a-lifetime opportunity to add something substantially new to our gene pool of talent, to change the BBC's DNA a little.

We seem to be moving in the right direction, increasing opportunities for people from ethnic minority backgrounds at most levels.

The proportion of our staff from ethnic minorities is 11.5% - again comparing very well with both public and private sector organisations including the civil service, health service and the police. But as the Edinburgh Television Festival heard, still not enough people make it into senior management roles, particularly as controllers and commissioners

The BBC has looked closely at the barriers to progress and announced new schemes to tackle them - costing £3m over three years.

Firstly, we need to change the way we recruit. We are dramatically increasing the outreach work we do - in community groups, colleges, schools and through open sessions across the UK - to encourage under-represented groups to apply to the BBC. I recently worked with an energetic bunch of young students, mainly from ethnic minority backgrounds, who were introduced to the BBC by the University of Central Lancashire - from the former mill towns of Blackburn and Preston, not places we'd traditionally think to look for the next generation.

Then we need to be better at retaining talented individuals and supporting them in reaching their full potential and moving into senior roles. Our new mentoring and development programme, which offers greater one-to-one and intensive personalised support, is so important. In addition, our new trainee production scheme, which has just kicked off, and our journalism trainee schemes, have a strong diversity focus, so we are providing clearer pathways into all parts of the BBC

On screen, we must constantly strive to reflect as accurately as possible the rich cultural mix of the UK.

Earlier this year BBC non-executive director Samir Shah criticised what he called "inauthentic representation" of ethnic minority communities, citing the Ferreira family in EastEnders.

It is unfair to highlight one five-year-old example from a drama series that remains the most popular programme on television among ethnic minority audiences. This example fails to reflect many other aspects of our work, particularly our in-house drama output. Our continuing drama series, including Holby City and Casualty, have led the way in casting diverse talent, in leading roles as well. Though we do not always get it right, overall we have much to be proud of.

The BBC set up the Writers' Academy, under John Yorke, four years ago, increasing the number of writers from diverse backgrounds working on our biggest programmes, including some of our continuing drama series.

In addition, programmes such as Criminal Justice, No1 Ladies Detective Agency, Life Is Not All Ha Ha Hee Hee, Shoot the Messenger, the entertainment series Last Choir Standing and a lot of our children's output have also been praised for the way they have represented diversity or addressed issues faced by communities from different backgrounds.

Part of this is ensuring we get closer to audiences when making programmes. For example, White Girl - part of BBC2's groundbreaking White Season - told the story of a white family relocating from Leeds to a predominantly Asian community in Bradford. Here the production team worked very closely with the community to ensure a sensitive and accurate portrayal.

In an increasingly globalised creative economy where competition will intensify, it is only by understanding our diverse consumers that we can stay relevant and survive. The BBC prides itself on keeping in touch with its audiences - to do so successfully we'll need to keep making changes, and fast.

Thursday 12 November 2009

Mulvey Theory

Laura Mulvey Theory

Mulvey argues that there are a number of features of cinema viewing that facilitate for the viewer both the voyeuristic process of objectification of female characters. She declares that in the patriarchal society the ‘pleasure in looking has been split between active/male and passive/female. This is reflected in the dominant forms of cinema.

It refers to the way in which female’s signify themselves in order to satisfy the male gaze. The split between male, active gaze which looks and female obedience is looked upon. It is stated that women are always on display in film and seen as objects of sexual desire, the visual presence of females tends to stop the story line to dwell on the image.

Wednesday 4 November 2009

Mest 4 Critical Details

Critical Investigation...

My critical investigation is based on the representation of females in "Mean Girls." I am will be looking at how the representation has changed and what impact has it had on teenager girls around the world. The other texts that I will be referring to is "Sex And The City" and "Desperate Housewife's". The reason for choosing these two texts is because is follows the same narrative as "Mean Girls" which i can then depict each characters representation and compare them.

Linked Production...

The linked production to my investigation is going to be a four page magazine which I'm currently working on with my partner Manpreet. The magazine is aimed to a female teenage audience. Inside the magazine there will be interviews from celebrities point of views about how female representation in the media is affecting teenage girls life's.

Migrain Analysis...

M-
I will be paying close attention to certain props that the characters are give. The reason for this is so that I can get a clear cut image of what the character is about and how different props can represent characters in different ways.
Setting is also a key element to the representation of the characters as they would act different in different environments. "Mean Girls" is based within a high school environment so I will be taking the existing stereotypes of high school life and compare it to that of "Mean Girls."
Lastly, I will be focusing on the editing that has been made within the film. The reason for this is so I can see how the director has edited the film to put us in the point of view of the protagonist so that we as an audience can get into grips with the character.

I-
Institution is also a big aspect to the film world as the institutor's market and advertise the movies so it can appeal to its target audience. I will be looking into the instituter and seeing if there is a similar pattern in the narrative of all their films which they have distributed.

G-
The chick flick genre is the genre that I will be focusing on the most. The reason for this is because "Mean Girls" is a chick flick and I can see if the director has broken any conventions of the chick flick genre to make it more appealing to the audience.
For my critical investigation I will also be looking at the comedy genre as "Mean Girls" posses humour. The reason for looking at the comedy genre is so that I can be able to identify whether the director has used humour to attract a greater audience or to attract a dumbed down audience.


R-
The representation that I will paying particular attention to would be the main character Lindsey Lohan. I' am going to be analysing in close detail, to aspects such as her clothing, the way she talks and the way she represents herself to others.
I will also be referring to the other females which have been represented in "Sex And The City" and "Desperate Housewife's" so that I can compare both texts to mine, to see how the representations are different and what are the causes for them being different.
I will then justify my argument and use statistics to prove that the media has an affect on a young teenage audience and how teenagers tend to copy what is being shown on T.V.

A-
For my critical investigation, I will be exploring the primary and secondary audiences and seeing how each audience has a different view. I will also be adding uses and gratification theory to help explain why these audiences have a particular view on a certain text.
For our linked production we will be having teenage audience of females. The magazine is based on girls and shows how the media has an effect on them, sometimes without them even knowing.

I-
Feminism within Hollywood is a key concern within film today as there are still not enough women on screen as they are men; especially in leading roles. Therefore, I will look into feminism and how Lindsey Lohan is the main protagonist in the film and what situations she goes through, to become a strong, confident, bold women.
I will also be looking at Mulveys theory about the "male gaze" and prove to teenage girls how women are just put in the media to-be-looked-at. The ideology will remain strong so long Hollywood keep portraying women as sexual objects.

N-
Overall, through my critical investigation and linked production I will be referring to Todrov's narrative theory and how "Mean Girls" follows it. I will depicting each section of Todrov's theory and selecting a scene to which section it would be allocated in.
I will also analyse whether or not the film is in a linear narrative or a non-linear narrative to see if this had a greater effect on the audience or not. The way I will do this, is by if the film met the audiences expectations or did they not suspect nothing.

Shep analysis...

S-
For my critical analysis I will be looking at the social aspects of what female teenagers do and are they influenced by what is being shown on the media. I will also publicise the issue to society so that parents can try to stoop their children from following the media and thinking that they are always right.

H-
I will be looking be at Historical texts, such as "Legally Blonde" and seeing what representations of females were made historically and compare them to today's contemporary text and state what has been changed. The reason for doing this, is because I will then be able to see the differences between to decades and see how the has developed since and has it been a positive or negative effect?

E-
Currently, the economic climate is in a recession where by people are not spending money and prices are increasing. This links to my linked production so that when I' am designing my magazine I must remember to price my magazine at a reasonable price so that consumers are willing to purchase it.

P-
Political issues such as women rights have only recently seemed to be answered. Films such as "Mean Girls" conforms with feminism as it shows a leading female character who is control which shows that we are not living in a patriarchal society like we used to; therefore women have more rights to do as they please.

Current issues and Debates-

The issues and debates that I will be incorporating within my critical investigation is going to be about the male backlash. The reason is that "Mean Girls" is a film which challenges men as the leading character who is in control is female. Therefore, men are feeling threatened that there power in society is being overcome by females.

Media Theories-

As my critical investigation focuses on the representation of females, the first theory which I will be using is audience theory. I will be analysing each theory such as reception theory and the hypodermic needle model so that I can see which possible action does the media take to influence teenage girls.
The second theory which needs attention is Larua Mulvey's theory of the male gaze. The reason for this theory is that I believe that the representation of females in the media is strictly sexual to attract a male audience. Therefore, this gives a negative response to the female teenage audience and may imitate certain scenes as they may feel it is right.