Week 1
-Research other leading publications such as; Heat, Ok and Star etc.
-Identify similar the codes and conventions
-Research into the Circulation of magazines
-Carry out psychographics research
Week 2
-Create a double page spread of the 'Fashions' page
-Carry out a survey for a group of GHS girls, covering the key issues of celebrity influences. E.g. Health Issues and Teenage Pregnancy etc
Week 3
-Conclude the survey results
-Draft and take photos of the interveiw
-Finalise mock ups
Week 4/5
-Adjusting and changing mock ups
-Begin to create the magazine, adding in any additional texts and images to articles
-Re-draft article texts to ensure that the language is addressable to our target audeince
Friday 26 February 2010
Wednesday 24 February 2010
More Research...
Teen Magazine genre
Teen magazines are magazines aimed at younger teenage readers, usually young women. They usually consisted of gossip, news, fashion tips and interviews and may include posters, stickers, small samples of cosmetics or other products and inserts. In the United States, teen magazines were conceived of during the 1940s. In the United Kingdom, Fleetway's Honey (1960-1986) is regarded as having established the sector. Teen magazines are produced in many countries worldwide, and enjoy wide popularity in Australia, Latin America, Europe, and Asia. Seventeen Magazine started publication in the US in 1944 and was the first magazine devoted to the needs and likes of adolescents. While some teen magazines focus almost exclusively on music and film stars, others feature more extensive coverage of lifestyle issues and are virtually junior versions of magazines such as Cosmopolitan or Cleo. In many countries, teen magazines are aimed almost exclusively at teenage girls.
Market Research Report
The teenage magazine sector has been shrinking rapidly since 2005, and still faces significant threats from a number of sources. One of the main factors leading to what seems to be the imminent demise of the sector is the `Kids Getting Older Younger' (KGOY) phenomenon. Rather than reading magazines created especially for their age group, young teenagers are turning to women's lifestyle glossies and celebrity magazines aimed at older readers.However, the biggest threat to the sector comes from other forms of entertainment — notably the Internet, but also television and radio. Teenagers are now able to access information about music and the other things that interest them almost instantly through the Internet, television and mobile telephones, and traditional teenage magazines struggle to compete with this.Most magazines within the sector have responded by creating their own online presence, but circulation figures for the traditional magazines continue to decline.
Week 1 - Mock Up
Above, is just a first insight of what the 'Glossy Magazine' will contain. As you can see we have gone for a binary opposition which is, Day Vs Night. This can be seen through the type of clothing we are going to promote to out audience. From looking at the double spread ewe have decided to go for a day wear page and night ewear page. Though, we are considering of having another clothing page similar to this one but, will contain a theme of summer swimwear.
Friday 12 February 2010
PowerPoint Evaluation
By evaluating the presentation, I thought it was effective towards the audience and was clear to the financial backer to what we hope to pitch and produce over a specific period of time. The presentation went well in terms of, making a clear explanation, using media terminolgy, having a good colour scheme and eleborating upon each point.
Though, our presentation was significant and well structured it could of been simple in terms of the amount of text written on some sldes. Also, we could have mentioned audience theory in deeper depth along with psychographics and circulation fiugures for other leading publishers, such as; Closer, Heat, OK and Star.
Our next step will be to have a mock up of 'Glossy Magazine' and draft articles that will be included within the publication. These could consist of; Interveiws, Agony Aunt letters and general articles about celebrity influences upon teenage girls.
Though, our presentation was significant and well structured it could of been simple in terms of the amount of text written on some sldes. Also, we could have mentioned audience theory in deeper depth along with psychographics and circulation fiugures for other leading publishers, such as; Closer, Heat, OK and Star.
Our next step will be to have a mock up of 'Glossy Magazine' and draft articles that will be included within the publication. These could consist of; Interveiws, Agony Aunt letters and general articles about celebrity influences upon teenage girls.
Thursday 4 February 2010
Research Homework - Production
List of 3 texts that I will use for my investigation, these magazines consist of:
· Heat
· Star
· OK
Heat – The website is controlled by Bauer London, a company incorporated in England and Wales. The magazine is concentrated around the generation of celebrities, lifestyle and gossip. The magazine offers the best in entertainment and celebrity news every week, This magazine is one the best selling magazines in the UK. The magazine was first launched in 1999 as a general entertainment mag. and was expanding in the market as years went by due to the success of readers and sales.
Star – The magazine was founded by a male called Rupert Murdoch in 1974 as a competition to the tabloid. The magazine mainly focuses upon celebrity coverage and gossip. Star was a great success and was soon recognised and established. The magazine is updated weekly and was first produced in the United States. It is said that, “The magazine came out on top as the most-read magazine, book or blog in a survey of 11- to 14-year-olds” and is consumed by a significant amount of young teenage girls.
OK- the OK magazine is packed out with big celebrity stories, photographs and stars from the world of showbiz and entertainment. This magazine includes all sorts of features for its audience, such as; fashion, gossip, competitions, break up and make up etc. In 1974 the institution started as a small publishing company with limitless vision. In the 80’s a range of special magazines were launched and only a specific amount were sold in the 90’s. However, the celebrity publishing was a success and women were the main target for these sales and readings. The OK magazine made the magazine print industry stronger as there were celebrity connections from the magazines. the process of making decisions can be done very often, and this is due to having the advantage of short lines of communication. Also, due to the ownership, which includes reproduction and distribution, there was tight control and there was commmitment as well as stamina, which contributed to the investment until the title had reached a higher status and had become market leader.
Whilst analysing this text we can see that, OK magazine has used bright and appealing colours in order to attract the audience eye. For instance; the colours yellow and red have the connotation of love and happiness. Meanwhile, there is high key lighting that is used for the medium shot image and big bold fonts to attract the reader’s attention. Also, the fact that they have 'EXCLUSIVE INTERVIEWS & PHOTOS' draws the audience to wanting to read the magazine.
In 1974 the institution started as a small publishing company with limitless vision. In the 80’s a range of special magazines were launched and only a specific amount were sold in the 90’s. However, the celebrity publishing was a success and women were the main target for these sales and readings.
The target audience for this text would be mainly females aged from around 16+. The magazine can be consumed through audience gratification, for instance, individuals may relate some of the articles to their own personal relationship or for escapsim purposes. Perhaps, they may just read the text simply for their visual pleasure.
The representation of the front cover of OK shows that in some way Tiger Woods is being represented as a sexual object as we can see some clevage through her provocative top.
· Heat
· Star
· OK
Heat – The website is controlled by Bauer London, a company incorporated in England and Wales. The magazine is concentrated around the generation of celebrities, lifestyle and gossip. The magazine offers the best in entertainment and celebrity news every week, This magazine is one the best selling magazines in the UK. The magazine was first launched in 1999 as a general entertainment mag. and was expanding in the market as years went by due to the success of readers and sales.
Star – The magazine was founded by a male called Rupert Murdoch in 1974 as a competition to the tabloid. The magazine mainly focuses upon celebrity coverage and gossip. Star was a great success and was soon recognised and established. The magazine is updated weekly and was first produced in the United States. It is said that, “The magazine came out on top as the most-read magazine, book or blog in a survey of 11- to 14-year-olds” and is consumed by a significant amount of young teenage girls.
OK- the OK magazine is packed out with big celebrity stories, photographs and stars from the world of showbiz and entertainment. This magazine includes all sorts of features for its audience, such as; fashion, gossip, competitions, break up and make up etc. In 1974 the institution started as a small publishing company with limitless vision. In the 80’s a range of special magazines were launched and only a specific amount were sold in the 90’s. However, the celebrity publishing was a success and women were the main target for these sales and readings. The OK magazine made the magazine print industry stronger as there were celebrity connections from the magazines. the process of making decisions can be done very often, and this is due to having the advantage of short lines of communication. Also, due to the ownership, which includes reproduction and distribution, there was tight control and there was commmitment as well as stamina, which contributed to the investment until the title had reached a higher status and had become market leader.
Whilst analysing this text we can see that, OK magazine has used bright and appealing colours in order to attract the audience eye. For instance; the colours yellow and red have the connotation of love and happiness. Meanwhile, there is high key lighting that is used for the medium shot image and big bold fonts to attract the reader’s attention. Also, the fact that they have 'EXCLUSIVE INTERVIEWS & PHOTOS' draws the audience to wanting to read the magazine.
In 1974 the institution started as a small publishing company with limitless vision. In the 80’s a range of special magazines were launched and only a specific amount were sold in the 90’s. However, the celebrity publishing was a success and women were the main target for these sales and readings.
The target audience for this text would be mainly females aged from around 16+. The magazine can be consumed through audience gratification, for instance, individuals may relate some of the articles to their own personal relationship or for escapsim purposes. Perhaps, they may just read the text simply for their visual pleasure.
The representation of the front cover of OK shows that in some way Tiger Woods is being represented as a sexual object as we can see some clevage through her provocative top.
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