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Teen Magazine genre

Teen magazines are magazines aimed at younger teenage readers, usually young women. They usually consisted of gossip, news, fashion tips and interviews and may include posters, stickers, small samples of cosmetics or other products and inserts. In the United States, teen magazines were conceived of during the 1940s. In the United Kingdom, Fleetway's Honey (1960-1986) is regarded as having established the sector. Teen magazines are produced in many countries worldwide, and enjoy wide popularity in Australia, Latin America, Europe, and Asia. Seventeen Magazine started publication in the US in 1944 and was the first magazine devoted to the needs and likes of adolescents. While some teen magazines focus almost exclusively on music and film stars, others feature more extensive coverage of lifestyle issues and are virtually junior versions of magazines such as Cosmopolitan or Cleo. In many countries, teen magazines are aimed almost exclusively at teenage girls.

Market Research Report

The teenage magazine sector has been shrinking rapidly since 2005, and still faces significant threats from a number of sources. One of the main factors leading to what seems to be the imminent demise of the sector is the `Kids Getting Older Younger' (KGOY) phenomenon. Rather than reading magazines created especially for their age group, young teenagers are turning to women's lifestyle glossies and celebrity magazines aimed at older readers.However, the biggest threat to the sector comes from other forms of entertainment — notably the Internet, but also television and radio. Teenagers are now able to access information about music and the other things that interest them almost instantly through the Internet, television and mobile telephones, and traditional teenage magazines struggle to compete with this.Most magazines within the sector have responded by creating their own online presence, but circulation figures for the traditional magazines continue to decline.